 Where do you rank on Google?
When people search for you online, you need to pull them in, not push your message on them like traditional media. But how do they find you? Search engines, especially Google, are becoming an increasingly critical component of any Internet marketing campaign. In fact, if you’re not in the top 5 listings you could potentially be missing out on 70% of the web traffic your site could be experiencing! If you’re not integrating search engine optimization plans and Google marketing into your online efforts, we can show you how.
Are you making it easy for customers to contact you?
As you know from your own web searching, it is frustrating for site users to have to hunt for the information they need. Make your site user friendly by including easy-to-read phone numbers and contact forms. A visible street address also adds a sense of legitimacy and if people are trying to get to your office, it always helps to include maps and driving directions. You should also be tracking your contact us forms and automatically populating a marketing database with email accounts. We can help with this too.
Are you actively using email marketing?
A great way to stay in touch with your clients is with email marketing. It’s a very cost effective way to reach out to the people who matter to your business the most, your customers and future clients! Newsletters, tips and tricks, company updates, coupons and discounts etc., all valuable reasons for your customers to hear from you. Email marketing is also trackable and a great way for you to get a snapshot of what your customers are doing when it comes to opening, reading, forwarding and much more. Let us walk you through a demo of this amazing tool.
Can you update your website in-house?
We love to hear from our clients all the time, but when we can give them the power to make their own simple updates to their site, we can save them thousands of dollars and time and energy, and that’s what really makes the Internet work for them. We have a fully supported, state of the art, content management system in our toolbox that we’d like to show you sometime!
Web analytics are a great way to understand your customer’s needs online.
We always say the great thing about the Internet is that it’s trackable. The “old media” philosophy is to place a print ad or commercial on the radio or tv, hope a potential customer sees it, then calls you. That marketing model is over now. Internet advertising makes it possible to target people looking for your goods and services, get them to your website and convert them to customers. Analytics makes it possible to see this happening with detailed data, giving you the tools to see what works, what doesn’t and making it possible to quantify your biggest ROI. We can give you this power.
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