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I had a meeting today and my client said “anyone can buy Google ads”… I thought yes he is right but I have to tell him the truth. Anyone can. But you can really get burnt if you don’t understand the basics rules of the game. It is developing into a art.
It is my personal […]

Fraud Happens!
Fraud is a interesting game. It is always changing and the players seem to be pretty good. I have seen a fair share with about 1 million in sales over the last 2 years. Here are a few things to watch for to take the scammers edge off.
1. Fraud orders usually come with express […]

I never thought I would make some much money from my lack of spellign…
One of the things we are doing for our clients is buying the mis-spellings for their top 10 keywords. I guess it can pay off to be a bad speller.
If you sold fishing poles you would want to buy…
fishnig polesfishing polsefishing poelsfsihing […]

Hey ecommerce peeps… It’s late and I have to run.. But check this link out for tracking link popularity…
I just got off the phone with April and Rachel over at Kowabunga and they told me about a cool little Link popularity tool that allows you to track how many people link to your web site…
Why […]

According to Yankee Group, on average, 76% of Internet users devote their first few minutes online to reading and sending email. That, and the ROI associated with it, are why marketers have embraced email marketing over the past few years.
But now that spam is such a huge problem you have to really make your email […]

Behavioral marketing is simply the new generation of one-to-one targeting, and its hot now.
It is marketing that is based on the online actions of consumers and their interests, rather than on who they are. Behavioral marketing assumes that the web pages a visitor clicks on, the terms they search for, and the navigation path they […]

Today I was talking to Jim over at Kowabunga - a partner of ours in the affiliate marketing world. A great bunch of people.
Our conversion was about PPC and measuring conversion rates. He was asking about ours, and I was thinking about all the different ways that I could answer that. The first thing I […]

Here is a perfect FLASH diagram showing the relationship between the search engines and how they relate to each other.
For instance, many people have asked me what is Overture and how does it work. They want to know if Overture is a search engine, and when I say “no” they ask “why does everyone […]

If you know me - then you know I am a horrible mis-speller. I can’t spell to save my life. Changes schools 3 times between 1st and 3rd grades. But it finally has worked in my favor.
The other day we started working on adding TONS of content pages to one of our web sites. The […]

This week we have been thinking about customer acquisition costs. The cost of getting a new customer can be expensive in the online world of commerce. Why not get the most bang for your buck?
So what should you do after you have them? Treat them like kings…..
Last night we were here until about midnight working […]