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RESTON, VA, October 6, 2005 – comScore Networks, Yahoo!, and Media Contacts today jointly released new research quantifying the impact of Web search engines on domestic travel spending. The custom study examined the search, visiting and buying behavior of consumers over eight weeks following the initiation of travel research in April 2005. In […]

I client asked me about many domain names vs. 1 today. Here is part of my reply:
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I strongly believe that having a ton of domain names does not really do anything for you in the long run unless you add unique content to them. Duplication of content actually gets you knocked down or disregarded in […]

Hi everyone.
I just was looking at my Google ads for July 1st until today for one of my stores. I see that I spent $1282.00 for a very specific keyword that drives traffic to the product page of the site (not a a specific product).
My total tracked sales are $3725.79 for that buy. So that […]

Today I saw that a client had changed the name of a few of his files. I know that these files had a high page rank and got a lot of traffic. When he updated the site he changed the names in a efforts to make them easier to find when updating them. He did […]

I had a meeting today and my client said “anyone can buy Google ads”… I thought yes he is right but I have to tell him the truth. Anyone can. But you can really get burnt if you don’t understand the basics rules of the game. It is developing into a art.
It is my personal […]

Fraud Happens!
Fraud is a interesting game. It is always changing and the players seem to be pretty good. I have seen a fair share with about 1 million in sales over the last 2 years. Here are a few things to watch for to take the scammers edge off.
1. Fraud orders usually come with express […]

I never thought I would make some much money from my lack of spellign…
One of the things we are doing for our clients is buying the mis-spellings for their top 10 keywords. I guess it can pay off to be a bad speller.
If you sold fishing poles you would want to buy…
fishnig polesfishing polsefishing poelsfsihing […]

Hey ecommerce peeps… It’s late and I have to run.. But check this link out for tracking link popularity…
I just got off the phone with April and Rachel over at Kowabunga and they told me about a cool little Link popularity tool that allows you to track how many people link to your web site…
Why […]

According to Yankee Group, on average, 76% of Internet users devote their first few minutes online to reading and sending email. That, and the ROI associated with it, are why marketers have embraced email marketing over the past few years.
But now that spam is such a huge problem you have to really make your email […]

Behavioral marketing is simply the new generation of one-to-one targeting, and its hot now.
It is marketing that is based on the online actions of consumers and their interests, rather than on who they are. Behavioral marketing assumes that the web pages a visitor clicks on, the terms they search for, and the navigation path they […]