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I just had a customer want to use the Google Analytics tool again today. It made me want to put a water gun to my head. (I’m talking Google Tracking tools - not Adwords - I love Adwords)…
Why Should You Not Use The Analytics Tools?
Ok Google is smart. They know what people like, what they […]

You want to stay ahead of the curve right? Well here is a tid bit I have been meaning to post for a while about buying Google Adwords with an advantage.
Try entering your google keywords like this:
{KeyWord:Kitty Litter} - in the title..
If you do this, ad searches will return ads that have the keyword […]

For those of you that are in the gift world your ROI is probably pretty good right now for your keyword PPC buys. Conversions and ROI is up and customer acquisition costs are as low as 7% for some of our clients. That means for every $70.00 they spend in Adword buys they are […]

I got a call today from a women who wanted to build a ecommerce site and has been interviewing us. She is selling what I would consider a commodity - clothing related apparel. Has a good chance to make money. Well known brands etc.
She asked me this, “Ian, I am really considering this, but I […]

Never buy any keywords on Google without power posting - gross violation… You have to do this to keep your keywords from being mis-used. for instance of you buy keywork = toledo zoo. Without Power Posting you will show up for searches with just zoo in them… Not good if you are the Toledo Zoo […]

We had a customer of one of our online ecommerce stores call us recently and ask us about the security of the web site. They started the conversation off with, “your site is not secure so I am calling in my order”.
Well the sites are all secure. In fact much more secure then most of […]

RESTON, VA, October 6, 2005 – comScore Networks, Yahoo!, and Media Contacts today jointly released new research quantifying the impact of Web search engines on domestic travel spending. The custom study examined the search, visiting and buying behavior of consumers over eight weeks following the initiation of travel research in April 2005. In […]

I client asked me about many domain names vs. 1 today. Here is part of my reply:
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I strongly believe that having a ton of domain names does not really do anything for you in the long run unless you add unique content to them. Duplication of content actually gets you knocked down or disregarded in […]

Hi everyone.
I just was looking at my Google ads for July 1st until today for one of my stores. I see that I spent $1282.00 for a very specific keyword that drives traffic to the product page of the site (not a a specific product).
My total tracked sales are $3725.79 for that buy. So that […]

Today I saw that a client had changed the name of a few of his files. I know that these files had a high page rank and got a lot of traffic. When he updated the site he changed the names in a efforts to make them easier to find when updating them. He did […]