Question: What are the biggest issues with getting a company selling online?
Answer: Getting the DATA info together!
We have clients that really want to get selling, but are not organized with their product offerings, photography, or their pricing. One of the best ways to save money during the process of putting together a online store is […]
The more I think about increasing sales, the more I am drawn to the basics. I visit a web site that I really like. Apple’s iPod for instance http://www.apple.com/ipod
It is very clean and easy to navigate. It has a cool graphic showing a shadow of a shapely women having fun listening to her ipod. It […]
MSN is female mostly… They are probably 30 years old and do less searches - BUT are ready to buy.
Shopping.com people are not spending as much, but the cost of that search engine is so cheap it pays off.
Myway.com is for young and 18 yr old males.Ask Jeeves - Mostly young kids..
Don’t over look these […]
Take a look at Overture and do a search for keywords. You will see that 3 word terms are much cheaper in most cases. And many still get a lot of traffic. Load up on them and monitor them for ROI.
Read More...I am looking at sales, via PPC and ROI, for what we spend on some of our stores. It looks like Google and their competition Overture only have about 50% of the market. So that means there are a ton of smaller engines alive out there driving PPC results.
We just started using Enhance.com as […]
Take a look at these sites for help tracking your PPC investments with your store. We currently set-up associates (in shop site) but we are growing way past this…Google AdWords Conversion TrackingKeywordMax.comFireclick NetflameGoToast.comHyperTracker.comComversionruler.com (this is the one I use)I will add some more as I look them over.
Read More...Here is an email to www.theapt.com
I love it.. As a web consultant I think there are a few things you could be doing to increase your online sales.. I happy to give you some free advice.
I would start with larger images of your products - I am a buyer today for some of your products […]
I was talking to a client today. Our focus was on making some visual / cosmetic changes to the web site that needed to be done.
After our meeting, I reflected on what makes a web site sell. Really sell. It is a combination of the all the details - not any one thing. It is […]
We have a client that sells custom made clothing online, and they want to have closer contact with the site visitor. We talked about a survey and some other options… The conclusion was that we need to set-up Live Person for them.
Live Person is a technology that allows you, the web site owner, to […]
Just got off the phone with Shop Site. We talked about the use of photos and selling online. Guy is the dude that is the liaison between Shop Site management and developers.
Guy mentioned how much he liked Swank Martini and commented about the flash slide show of the images. We spent time developing this […]