Archive for the ‘Uncategorized’ Category

voiceAccessLine SmartMESSAGE - Voicemail & Fax

Wednesday, February 16th, 2005

If you are just starting your store and don’t yet have an 800 number, consider using this service. It gives you an 800 number and a voicemail feature. You will be sent the audio file of the voicemail to your email address, immediately when a message has been left.
So, for under $10 a month you […]

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What is Happing with Ad Size Trends

Tuesday, February 15th, 2005

Clipped from DoubleClicks 2004 - 3rd Quarter Trend Report:
Leaderboards Continue to Take on the Banner
The standard banner (468 x 60 pixels) stillaccounts for the largest portion of all adsserved (25.2%), but it declined 4.8 pointsfrom Q2.
The leaderboard, a wide unit (728 x 90) thatoften appears at the tops of pages of content,first made the “top […]

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Google Toolbar PageRank only for entertainment purposes?

Tuesday, February 8th, 2005

Google PageRank controversy - Is Google PageRank for real “Google Toolbar PageRank only for entertainment purposes?
Last week, two statements about Google’s PageRank started a new discussion about this topic.The first statement was made in the Search Engine Watch forums. It was from a person who received the following answer to a PageRank question from a […]

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Biggest Online Shopping Day of the Year

Monday, December 27th, 2004

Dec 14th according to this artical on Techweb…

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New Years Resolution - Looking Forward

Wednesday, December 22nd, 2004

Ok I’m thinking about my New Year’s resolutions for 2005 ecommerce efforts. What are they? Well, lets think about 2004 first.
My goals were to double up sales for our ecommerce efforts. How? Via a “touch-point assault”.
We wanted to use virtual postcards to increase “Viral” marketing - we did, and it worked - over 3500 email […]

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How Does Your Site Rank?

Wednesday, December 22nd, 2004

Find out how your site ranks against the other top million sites. You can also rank your site against any other competitors site. Just pop in their URL. Check it out http://www.Alexa.com.
This is a great tool to see if your site is on the move. Swank is in the top 200,000 with it’s 3 month […]

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Increase your Products and Increase Your Sales

Wednesday, December 22nd, 2004

We are just starting to look over what worked, and what did not, for your holiday web push this year. One thing that is clear, that by increasing our breadth of product offerings, we are selling more products.
This year we doubled our product offerings, resulting in doubling our sales for Swank.
I think that […]

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Google Alert -

Wednesday, November 17th, 2004

I look everyday to see where my companies are in in the search engines. If you are paying for PPC ads, it is important information to be aware of.
Use http://www.googlealert.com to see where you are each day.

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Holiday Shipping and CAC

Thursday, October 28th, 2004

I was just reading some market research about holiday shopping online. Bizrate.com says that 39% of holiday shopping purchases were influenced by free shipping deals. I believe this is true based on our customers experiences.
Shipping is expensive - especially when you factor in gift wrapping, meaning you now need to ship your gift box inside […]

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AOL and Search Keywords

Monday, October 11th, 2004

Interesting find for me today. When you buy Google keywords, they fuel AOL network - we all know that. But if you are not in the top 4 or 5 you will never show up on the AOL network. You MUST bid to the top of the list to stay in the AOL content sections. […]

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