The turn of the new year has made me pause and think about how we all can become efficient. Here are a few tips that we are using at Toledo.com for the New Year.
Consider moving your Email to Google. ?All of our new clients use Google’s web mail system for managing their emails. The benefit […]
I never thought I would make some much money from my lack of spellign…
One of the things we are doing for our clients is buying the mis-spellings for their top 10 keywords. I guess it can pay off to be a bad speller.
If you sold fishing poles you would want to buy…
fishnig polesfishing polsefishing poelsfsihing […]
Hey ecommerce peeps… It’s late and I have to run.. But check this link out for tracking link popularity…
I just got off the phone with April and Rachel over at Kowabunga and they told me about a cool little Link popularity tool that allows you to track how many people link to your web site…
Why […]
According to Yankee Group, on average, 76% of Internet users devote their first few minutes online to reading and sending email. That, and the ROI associated with it, are why marketers have embraced email marketing over the past few years.
But now that spam is such a huge problem you have to really make your email […]
Behavioral marketing is simply the new generation of one-to-one targeting, and its hot now.
It is marketing that is based on the online actions of consumers and their interests, rather than on who they are. Behavioral marketing assumes that the web pages a visitor clicks on, the terms they search for, and the navigation path they […]
Today I was talking to Jim over at Kowabunga - a partner of ours in the affiliate marketing world. A great bunch of people.
Our conversion was about PPC and measuring conversion rates. He was asking about ours, and I was thinking about all the different ways that I could answer that. The first thing I […]
Here is a perfect FLASH diagram showing the relationship between the search engines and how they relate to each other.
For instance, many people have asked me what is Overture and how does it work. They want to know if Overture is a search engine, and when I say “no” they ask “why does everyone […]
If you know me - then you know I am a horrible mis-speller. I can’t spell to save my life. Changes schools 3 times between 1st and 3rd grades. But it finally has worked in my favor.
The other day we started working on adding TONS of content pages to one of our web sites. The […]
This week we have been thinking about customer acquisition costs. The cost of getting a new customer can be expensive in the online world of commerce. Why not get the most bang for your buck?
So what should you do after you have them? Treat them like kings…..
Last night we were here until about midnight working […]
We see that our freinds at google are going to be registering domain names. This is pretty interesting… Why would they do this? Seems like a whole new space that is not nearly as exciting as the search engine world. Maybe they want to have rights to see the creation dates of the sites, and […]
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