Why do people “friend” a brand name on Facebook?
Wednesday, February 10th, 2010“Recent research from Razorfish found that promotions and discounts were primary drivers of “friending” a brand for more than a third of social networking users and 44 percent of Twitter users. What’s more, 79 percent of women say using social networks to research products and services is important to them, while 64 percent said the […]
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