Archive for the ‘Search and SEO’ Category

Should You Use Google’s Free Tracking Tools: Maybe Not!

Friday, December 16th, 2005

I just had a customer want to use the Google Analytics tool again today. It made me want to put a water gun to my head. (I’m talking Google Tracking tools - not Adwords - I love Adwords)…
Why Should You Not Use The Analytics Tools?
Ok Google is smart. They know what people like, what they […]

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One More Post Today: Keyword Posting

Friday, December 16th, 2005

You want to stay ahead of the curve right? Well here is a tid bit I have been meaning to post for a while about buying Google Adwords with an advantage.
Try entering your google keywords like this:
{KeyWord:Kitty Litter} - in the title..
If you do this, ad searches will return ads that have the keyword […]

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Kill Adwords and Overture Buys in Jan.

Friday, December 16th, 2005

For those of you that are in the gift world your ROI is probably pretty good right now for your keyword PPC buys. Conversions and ROI is up and customer acquisition costs are as low as 7% for some of our clients. That means for every $70.00 they spend in Adword buys they are […]

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Google Power Posting

Wednesday, December 7th, 2005

Never buy any keywords on Google without power posting - gross violation… You have to do this to keep your keywords from being mis-used. for instance of you buy keywork = toledo zoo. Without Power Posting you will show up for searches with just zoo in them… Not good if you are the Toledo Zoo […]

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Google Ads and Conversion

Monday, September 26th, 2005

Hi everyone.
I just was looking at my Google ads for July 1st until today for one of my stores. I see that I spent $1282.00 for a very specific keyword that drives traffic to the product page of the site (not a a specific product).
My total tracked sales are $3725.79 for that buy. So that […]

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Google Ads - Anyone Can Post them?

Thursday, June 23rd, 2005

I had a meeting today and my client said “anyone can buy Google ads”… I thought yes he is right but I have to tell him the truth. Anyone can. But you can really get burnt if you don’t understand the basics rules of the game. It is developing into a art.
It is my personal […]

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