For those of you that are in the gift world your ROI is probably pretty good right now for your keyword PPC buys. Conversions and ROI is up and customer acquisition costs are as low as 7% for some of our clients. That means for every $70.00 they spend in Adword buys they are […]
Read More...Never buy any keywords on Google without power posting - gross violation… You have to do this to keep your keywords from being mis-used. for instance of you buy keywork = toledo zoo. Without Power Posting you will show up for searches with just zoo in them… Not good if you are the Toledo Zoo […]
Read More...Hi everyone.
I just was looking at my Google ads for July 1st until today for one of my stores. I see that I spent $1282.00 for a very specific keyword that drives traffic to the product page of the site (not a a specific product).
My total tracked sales are $3725.79 for that buy. So that […]
I had a meeting today and my client said “anyone can buy Google ads”… I thought yes he is right but I have to tell him the truth. Anyone can. But you can really get burnt if you don’t understand the basics rules of the game. It is developing into a art.
It is my personal […]