I have spent some time thinking about this for a while and I have come up with 4 reasons to explain this. My focus here today is why are Google Analytics page views are lower then in Urchin 5 or Webalizer (any other system).
1. Google uses a “on-board” javascript you install on every page of […]

Interesting study shows that Google’s “One Box” (the top 5 listings on the top left hand side of the result pages) get by and far the most traffic. The heatmaps show that putting your efforts and money to be listed there is the best way to get noticed - all the other listings get only […]

I was just working on Swank Martini’s PPC ads on Google. I was thinking about my past experiences with buying Google Ads and Yahoo Ads. In the past I used Overture to buy ads for Swank and our other ecommerce ventures. I learned that the “buyers” are in Google. I use conversion ruler to track […]

Just reading some stats about online marketing and SEO.. I started thinking about the market and how many companies are out there actively optiziming their sites for good SEO.. Some of the numbers from Marketing Sherpa’s reports reflect that 74% of the market does their own SEO - same as last years numbers. This means […]

I just started managing some really large Google Ad campaigns. It made me stop and think about the best way for someone to start managing good ads. In the beginning of this new marketing medium it was simple, you just buy a few keywords, decide on a fair price and start taking in sales. Now […]

Ok - I have posted about misspellings before. When you buy AdWords and keywords in Google you need to also buy the misspellings. Today for the first time we had a misspelled word outpace a correctly spelled word. Now I can’t tell you what the word is because it is for a client. But think […]

I had a client just ask us to make a Google Ad buy for his company. He asked that he be in the #2 position. We approximated the cost and made the buy.
During our conversation he asked why he was in #3 and #1 the day before.
This is from his Ad Rank changing. Google uses […]

I just had a customer want to use the Google Analytics tool again today. It made me want to put a water gun to my head. (I’m talking Google Tracking tools - not Adwords - I love Adwords)…
Why Should You Not Use The Analytics Tools?
Ok Google is smart. They know what people like, what they […]

You want to stay ahead of the curve right? Well here is a tid bit I have been meaning to post for a while about buying Google Adwords with an advantage.
Try entering your google keywords like this:
{KeyWord:Kitty Litter} - in the title..
If you do this, ad searches will return ads that have the keyword […]

For those of you that are in the gift world your ROI is probably pretty good right now for your keyword PPC buys. Conversions and ROI is up and customer acquisition costs are as low as 7% for some of our clients. That means for every $70.00 they spend in Adword buys they are […]