We just picked up another ecommerce job to create a quick system that will allow the Toledo Zoo to sell tickets online for a very large event coming up. We will be putting 5 different sets of tickets online and promoting our Top 5 Toledo Events you Can’t Miss. They will also be promoting it […]

Just reading some stats about online marketing and SEO.. I started thinking about the market and how many companies are out there actively optiziming their sites for good SEO.. Some of the numbers from Marketing Sherpa’s reports reflect that 74% of the market does their own SEO - same as last years numbers. This means […]

I look at a ton of web sites everyday that sell. I get email form people asking me to review there site and reply back to them. There are a few things that I run through in my mind right off the bat.
Here are the Top 5 questions you need to answer before a visitor […]

For those of you that are in the gift world your ROI is probably pretty good right now for your keyword PPC buys. Conversions and ROI is up and customer acquisition costs are as low as 7% for some of our clients. That means for every $70.00 they spend in Adword buys they are […]

I got a call today from a women who wanted to build a ecommerce site and has been interviewing us. She is selling what I would consider a commodity - clothing related apparel. Has a good chance to make money. Well known brands etc.
She asked me this, “Ian, I am really considering this, but I […]

We had a customer of one of our online ecommerce stores call us recently and ask us about the security of the web site. They started the conversation off with, “your site is not secure so I am calling in my order”.
Well the sites are all secure. In fact much more secure then most of […]

Hi everyone.
I just was looking at my Google ads for July 1st until today for one of my stores. I see that I spent $1282.00 for a very specific keyword that drives traffic to the product page of the site (not a a specific product).
My total tracked sales are $3725.79 for that buy. So that […]

Today I saw that a client had changed the name of a few of his files. I know that these files had a high page rank and got a lot of traffic. When he updated the site he changed the names in a efforts to make them easier to find when updating them. He did […]

Fraud Happens!
Fraud is a interesting game. It is always changing and the players seem to be pretty good. I have seen a fair share with about 1 million in sales over the last 2 years. Here are a few things to watch for to take the scammers edge off.
1. Fraud orders usually come with express […]