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During the last 2 weeks we have had 6 different clients in the office to discuss web sites or SEO. These meetings usually last about an hour traditionally - not anymore. We always end up talking about Facebook and how to use it as a business tool. 3 of the 6 clients hired us to start Facebook pages and launch Facebook advertising for them. Here are some quick questions and answers: Client Question: I am hearing alot about Facebook’s growth and that business are starting to use it. My vision of Facebook is something my kids are using for hours chatting and sharing photos. How does this help businesses? My Answer: Facebook started off at the collegiate level for students to connect with other students on campus. This has evolved to the mainstream world now. All ages and demographics are using Facebook for interacting with friends, family and business contacts. Over 300 million people have accounts and growing. Client Question: Why should we be on Facebook advertising? My Answer: We have never had access to such a focused marketing tool. Think back to when you signed up for an account. You filled out your profile and told Facebook:
Note that every time you post something on your profile or wall that is being data mined and documented as your interests. There has never been a tool in history that has given marketers such a focused cross hair to place their marketing efforts on. For instance the local Jet-Ski dealer and advertise to 35-55 year old male that lives close to the river and lake shores. Or the local bridal shop can advertise to the your couple that are getting married because they post information about their “wedding dates” and “rehersal dinner” on their walls. What does this mean? Goodbye Newspaper, radio and broadcast revenues that reply on outdated Neilson style ratings. Have questions? Please email me ian@toledo.com |
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