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The turn of the new year has made me pause and think about how we all can become efficient. Here are a few tips that we are using at Toledo.com for the New Year. Consider moving your Email to Google. ?All of our new clients use Google’s web mail system for managing their emails. The benefit is that the Google SPAM filter is one of the best in the world. You also can add, remove and edit email addresses yourself without a call to our offices. Best of all it is FREE monthly (there is a one time $115 set-up charge to switch). Re-invest your Yellow Pages Budget into Online Search Marketing. ?Many businesses are beginning to understand that the Yellow Pages is a dying advertising medium, and is producing fewer and fewer qualified leads as time goes on. At the same time, the online search market is booming (ever heard of Google?). Reduce your Yellow Pages budget down to $0 and re-invest that money into Search Marketing and I can almost guarantee that you will get a dramatically better return on investment. Search marketing reaches more people and allows you to generate targeted leads, unlike the Yellow Pages which has a higher percentage of people who are just price-shopping. Before you start your search marketing campaigns, be sure that your web site is current and professionally-designed. You will not find Toledo.com in the yellow pages this year. Just Google us! Replace Your Office Software with Google Apps. Most businesses use Microsoft Office on PCs to allow employees to create documents and spreadsheets as we have for years. However, did you know that Google also offers an office suite that happens to be free? Additionally, utilizing Google’s office suite (which includes Documents, Spreadsheets, and Presentations) allows your entire office to collaborate on documents and track changes in real time. This can reduce your expense for purchasing and upgrading office software to $0. Bye Bye Micro$oft! Start Using TellToledo.com to get the word out for FREE.? You can post your organization’s press releases and event information for free on www.TellToledo.com. It is a direct path to Toledo’s media writers and agency’s. So far, it has been well received. Year to date (Jan to Oct 2008) we have had 24,000+ visitors, 980 stories posted by 542 people, and 700+ people (approx. 200 are members of local media companies) subscribe to the daily digest email. All this with a single posting online. |
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