The statistics across all forms of marketing spending are clear… Marketing dollars are moving from offline media to online media at a rapid pace.Why? It seems like a natural migration after learning that the average person is spending 14 hours a week online. This means that we are spending less time reading the newspaper, watching TV and listening to the radio…. Traditional ads are becoming more over looked with Statlite Radio and Tivo filtering out commercials for us..

I feel like life is more compressed these days, with more to do and less time to do it in. I personally have to use a Tivo to get any return out of my monthly cable subscription. It is impossible for me to be able to schedule TV into my life. I have to record what I want to watch. I estimate that I pay about $8 per TV show I watch. My monthly cable bill is approx. $80 and I watch about 10 shows a month. So that is about $8 per show - and I don’t watch any of the commercials, I simply skip over them.

So with less TV time and less radio time we are less influenced by traditional media. And since we are spending more time online we are becoming much more influenced by Internet marketing and advertising.

How long does TV advertising have to stay alive? I’m not sure, but I am very interested to hear what you think or know about this. Please email me if you have any insights or hard numbers on this topic.