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I have spent some time thinking about this for a while now, and I have come up with 4 reasons to explain this. My focus here today is why are Google Analytics page views are lower than in Urchin 5 or Webalizer (any other system).
1. Google uses a “on-board” javascript you install on every page […]

We picked up another ecommerce job… to create a quick system that will allow the Toledo Zoo to sell tickets online for a very large event coming up. We will be putting 5 different sets of tickets online, and promoting our “Top 5 Toledo Events you Can’t Miss.” They will also be promoting the event […]

An interesting study shows that Google’s “One Box” (the top 5 listings on the top left hand side of the result pages) get by far the most traffic. The heatmaps show that putting your efforts and money to be listed there is the best way to get noticed - all the other listings get only […]

I was just working on Swank Martini’s PPC ads on Google. I was thinking about my experiences with buying Google Ads and Yahoo Ads. In the past, I used Overture to buy ads for Swank and our other ecommerce ventures. I learned that the “buyers” are in Google. I use conversion ruler to track the […]

Just reading some stats about online marketing and SEO.. I started thinking about the market, and how many companies are out there actively optimizing their sites for good SEO. Some of the numbers from Marketing Sherpa’s reports reflect that 74% of the market does their own SEO - same as last years numbers. This means […]