I have spent some time thinking about this for a while and I have come up with 4 reasons to explain this. My focus here today is why are Google Analytics page views are lower then in Urchin 5 or Webalizer (any other system).
1. Google uses a “on-board” javascript you install on every page of […]

We just picked up another ecommerce job to create a quick system that will allow the Toledo Zoo to sell tickets online for a very large event coming up. We will be putting 5 different sets of tickets online and promoting our Top 5 Toledo Events you Can’t Miss. They will also be promoting it […]

Interesting study shows that Google’s “One Box” (the top 5 listings on the top left hand side of the result pages) get by and far the most traffic. The heatmaps show that putting your efforts and money to be listed there is the best way to get noticed - all the other listings get only […]

I was just working on Swank Martini’s PPC ads on Google. I was thinking about my past experiences with buying Google Ads and Yahoo Ads. In the past I used Overture to buy ads for Swank and our other ecommerce ventures. I learned that the “buyers” are in Google. I use conversion ruler to track […]

Just reading some stats about online marketing and SEO.. I started thinking about the market and how many companies are out there actively optiziming their sites for good SEO.. Some of the numbers from Marketing Sherpa’s reports reflect that 74% of the market does their own SEO - same as last years numbers. This means […]