Should You Use Google’s Free Tracking Tools: Maybe Not!
I just had a customer want to use the Google Analytics tool again today. It made me want to put a water gun to my head. (I’m talking Google Tracking tools - not Adwords - I love Adwords)…
Why Should You Not Use The Analytics Tools?
Ok Google is smart. They know what people like, what they will spend and how to take their money quickly. Don’t help them by giving up your privacy for a cheap analytics tool.
Ok with that being said think about this. Why stop Google from tracking your landings _AND_ your conversions? Many many reasons. The top ones are that they know to much about your business already. Don’t let them know how your conversions happen and on what keywords.
Would you tell your competition your confidential and private data? Nope…. if you tell Google you just might be. They will know what keywords make you money _AND_ exactly how much! They will know the size of your market and who to send their sales dogs after. They will know which of your products sell the best and what the SKU numbers are. They will know what sites people visited before they visited yours and bought.
Remember Google is the largest database of information in the world. Using their built in analytics package is being lazy not smart.
Use a 3rd party tool. Call me if you have trouble find one. I searched, tested and poured over many of them for about 70 hours. I can help you cut through the BS.
Ian Hartten
ian@toledo.com