I had a client just ask us to make a Google Ad buy for his company. He asked that he be in the #2 position. We approximated the cost and made the buy.
During our conversation he asked why he was in #3 and #1 the day before.
This is from his Ad Rank changing. Google uses […]

I just had a customer want to use the Google Analytics tool again today. It made me want to put a water gun to my head. (I’m talking Google Tracking tools - not Adwords - I love Adwords)…
Why Should You Not Use The Analytics Tools?
Ok Google is smart. They know what people like, what they […]

You want to stay ahead of the curve right? Well here is a tid bit I have been meaning to post for a while about buying Google Adwords with an advantage.
Try entering your google keywords like this:
{KeyWord:Kitty Litter} - in the title..
If you do this, ad searches will return ads that have the keyword […]

For those of you that are in the gift world your ROI is probably pretty good right now for your keyword PPC buys. Conversions and ROI is up and customer acquisition costs are as low as 7% for some of our clients. That means for every $70.00 they spend in Adword buys they are […]

I got a call today from a women who wanted to build a ecommerce site and has been interviewing us. She is selling what I would consider a commodity - clothing related apparel. Has a good chance to make money. Well known brands etc.
She asked me this, “Ian, I am really considering this, but I […]

Never buy any keywords on Google without power posting - gross violation… You have to do this to keep your keywords from being mis-used. for instance of you buy keywork = toledo zoo. Without Power Posting you will show up for searches with just zoo in them… Not good if you are the Toledo Zoo […]

We had a customer of one of our online ecommerce stores call us recently and ask us about the security of the web site. They started the conversation off with, “your site is not secure so I am calling in my order”.
Well the sites are all secure. In fact much more secure then most of […]