35 Million Consumers Used Web Search For Travel Planning in April 2005
RESTON, VA, October 6, 2005 – comScore Networks, Yahoo!, and Media Contacts today jointly released new research quantifying the impact of Web search engines on domestic travel spending. The custom study examined the search, visiting and buying behavior of consumers over eight weeks following the initiation of travel research in April 2005. In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category during the eight week analysis period.