Google Ads - Anyone Can Post them?
I had a meeting today and my client said “anyone can buy Google ads”… I thought yes he is right but I have to tell him the truth. Anyone can. But you can really get burnt if you don’t understand the basics rules of the game. It is developing into a art.
It is my personal opinion that you can do it yourself, but it might be a good idea to have someone help you for the first few weeks. Here are a few things you need to keep in mind if you do it yourself.
- start slow and start with a limit on your buying. Say $10 a day until you get the hang of it.
- start with many combinations of your keywords. You will need to average down your expensive words with less expensive buys. for instance you may be paying $3 a click for “cd duplication” and be getting good clicks. But you need to also buy cheaper 3 and 4 word combos like “fast cd duplication”, “overnight cd replication”, “speedy cd duplication”. On average you will see that 3 and 4 word combos cost less –> much less.. So I bulk up on the lower cost word combinations (and mis-speelings) that still get clicks. You just need a lot of them to average down your click costs.
- Be sure to track your results via a tracking URL. I would suggest that you don’t even mess with the system built into google. Try www.conversionruler.com - a much better tool that helps you track clicks –> purchases in real time without a pass through URL. $19.00 a month - I use it.
- Use a few different “Sell” messages. A sell message is a he actual add that people see in google. You will find that some convert to sales better then others. Be sure to freshen them up and keep working them until you get a good conversion rate.
- Remember that it is not the highest bid that gets the highest position. From my experience it is the ads that get the most clicks that get the top positions. You want to get to the top by showing google that your ads will convert impressions –> clicks more then the next guys. Write good ads and always work to make them better.
Well its 11:48 pm and I’m beat. I cooked dinner for 15 of my team mates tonight and I need to get some sleep before all their wives start calling me about hte food poision I gave them all. Maybe I shoudl not have left the hot dogs in the trunk all day?I had a meeting today and my client said “anyone can buy google ads”… I thought yes he is right but I have to tell him the truth. Anyone can. But you can really get burnt if you don’t understand the basics rules of the game. It is developing into an art.