Emails - Moving Toward personalization
According to Yankee Group, on average, 76% of Internet users devote their first few minutes online to reading and sending email. That, and the ROI associated with it, are why marketers have embraced email marketing over the past few years.
But now that spam is such a huge problem you have to really make your email effort pay. How?
- You need to track the revenue associated with each email campaign you send.
- You need to track the links people click on when they get the emails.
- You need to make it easy to buy again since you know what they like.
How - Just ask us.
Ian Hartten