Geek PPC Speak
Today I was talking to Jim over at Kowabunga - a partner of ours in the affiliate marketing world. A great bunch of people.
Our conversion was about PPC and measuring conversion rates. He was asking about ours, and I was thinking about all the different ways that I could answer that. The first thing I realized is that when we say conversion rate - some of us have different equations that we use. Here is the way the guru’s measure…
In the business, a PPC conversion rate would be considered a % bases on 2 factors. Your total number of clicks you bought and the total number of sales.
So, if you say that your PPC (pay per click) conversion rate on google is 2%, then your numbers might look like this. You purchased a total of 2450 clicks and had 50 sales directly related to the clicks you bought.
How do you find out how many sales resulted directly from your google ads? hrmmmmmmm. We use conversion rulers tool to track it. There are a ton of tools out there. Let me know if you need help.
So remember 50 / 2450 is a 2% conversion rate - which is average for PPC models..
