According to Yankee Group, on average, 76% of Internet users devote their first few minutes online to reading and sending email. That, and the ROI associated with it, are why marketers have embraced email marketing over the past few years.
But now that spam is such a huge problem you have to really make your email […]

Behavioral marketing is simply the new generation of one-to-one targeting, and its hot now.
It is marketing that is based on the online actions of consumers and their interests, rather than on who they are. Behavioral marketing assumes that the web pages a visitor clicks on, the terms they search for, and the navigation path they […]

Today I was talking to Jim over at Kowabunga - a partner of ours in the affiliate marketing world. A great bunch of people.
Our conversion was about PPC and measuring conversion rates. He was asking about ours, and I was thinking about all the different ways that I could answer that. The first thing I […]

Here is a perfect FLASH diagram showing the relationship between the search engines and how they relate to each other.
For instance, many people have asked me what is Overture and how does it work. They want to know if Overture is a search engine, and when I say “no” they ask “why does everyone […]

If you know me - then you know I am a horrible mis-speller. I can’t spell to save my life. Changes schools 3 times between 1st and 3rd grades. But it finally has worked in my favor.
The other day we started working on adding TONS of content pages to one of our web sites. The […]