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I was just reading some market research about holiday shopping online. Bizrate.com says that 39% of holiday shopping purchases were influenced by free shipping deals. I believe this is true based on our customers experiences. Shipping is expensive - especially when you factor in gift wrapping, meaning you now need to ship your gift box inside of another box. This can add up - but it is worth it. The gift market is huge and drives whole companies. I suggest that you consider adding your shipping costs into your base price. Say your product is $29.00, plus $6.00 for the gift wrapping, plus $7.00 for shipping. Have the product include shipping and gift wrapping for $42.00 out the door. Free shipping, Free wrapping and Free Gift Card. Take the average shipping cost and add 20% and see how you do. My experience says that you sales will increase. Ours went up 20%. Want to get into selling gifts online? Go to www.findgift.com and www.surprize.com and buy some clicks - you will probably have a better ROI then in the big search engines. Google has about a 15-18% CAC (customer aquistion cost) and these will be around the 10% range. To figure CAC just take your total sales revenue that are created by your google clicks and divide by the cost of the clicks. So if you have $1000 in sales and it cost $100 to get them you have a CAC of 10% |
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