AOL and Search Keywords

Interesting find for me today. When you buy Google keywords, they fuel AOL network - we all know that. But if you are not in the top 4 or 5 you will never show up on the AOL network. You MUST bid to the top of the list to stay in the AOL content sections. AOL has a huge market and very worth being there for most products - especailly gift items. Gift and home shoppers are AOL users…… Manufactures use Google and other search portals directly - they are power users vs. family people searching for gifts..

Feel free to comment with your thoughts to ian@toledo.com - I would love to hear your opinion.

Ian