Sell More With An Edge
The more I think about increasing sales, the more I am drawn to the basics. I visit a web site that I really like. Apple’s iPod for instance http://www.apple.com/ipod
It is very clean and easy to navigate. It has a cool graphic showing a shadow of a shapely women having fun listening to her ipod. It almost looks like she is dancing her life away. I want to dance my life away if I can. I want to enjoy music and listen to audio books. I want to lay on my bed while it is raining and read mags. I want to eat ice cream and skateboard. The iPod reminds me of that each time I look at it.
Look at the Trek Bikes site. http://www.trekbikes.com/home.jsp . WOW I want to ride a bike like that because it will take me wonderful places. It makes me smile and want to think that for a moment I could have the experience. That thought makes me feel excited about their products.
Sites like these *set a tone* and create an atmosphere for that product. If you want to sell more products on your site, set a tone for your visitor. Create an atmosphere of warm feelings that will make them feel good about your products. You will sell more.