Who ownes what PPC Market Share
I am looking at sales, via PPC and ROI, for what we spend on some of our stores. It looks like Google and their competition Overture only have about 50% of the market. So that means there are a ton of smaller engines alive out there driving PPC results.
We just started using Enhance.com as a trial - looks promising. Our goal is to pick up 20% more business from the smaller guys. We need ot find out who the best ones are… As soon as I learn more I will post them here. Also wondering if the smaller ones will have better ROI for us. I bet they will.
***Update*** May 2005 - The smaller ones do very well for us. Enhance.com has turned in good revenues for us and findgift.com is doing well.