The more I think about increasing sales, the more I am drawn to the basics. I visit a web site that I really like. Apple’s iPod for instance http://www.apple.com/ipod
It is very clean and easy to navigate. It has a cool graphic showing a shadow of a shapely women having fun listening to her ipod. It […]

MSN is female mostly… They are probably 30 years old and do less searches - BUT are ready to buy.
Shopping.com people are not spending as much, but the cost of that search engine is so cheap it pays off.
Myway.com is for young and 18 yr old males.Ask Jeeves - Mostly young kids..
Don’t over look these […]

Take a look at Overture and do a search for keywords. You will see that 3 word terms are much cheaper in most cases. And many still get a lot of traffic. Load up on them and monitor them for ROI.

I am looking at sales, via PPC and ROI, for what we spend on some of our stores. It looks like Google and their competition Overture only have about 50% of the market. So that means there are a ton of smaller engines alive out there driving PPC results.
We just started using Enhance.com as […]

Take a look at these sites for help tracking your PPC investments with your store. We currently set-up associates (in shop site) but we are growing way past this…Google AdWords Conversion TrackingKeywordMax.comFireclick NetflameGoToast.comHyperTracker.comComversionruler.com (this is the one I use)I will add some more as I look them over.