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Equations For Success:

Let’s keep this simple to begin…

One, you have the traffic coming to the site, the hard work is done. Now it is time for the smart work to start. You need to learn your equation for sucessful sales. Your profits will come down to simple numbers. You are going to create a ratio of unique visitors to sales to measure your profits.

Ok, let’s say that on an average day you get 1000 unique visitors. On that average day you make 18 sales, of which the average price is $87.00 per sale. So you have a the beginning of the equation started. For that 1000 visitor day, you have $1566.00 in revenues with a 21% Gross Profit margin. You are looking at $328.86 in GP $. So this means that your GP1000 (gross profit per 1000 uniques) = $328.86 and your GP100 = $32.88

With this equation, you know that if you can increase your traffic with the same tools you are using, you will be able to predict your profits.

I have learned that making sales online is not the hard part. Creating sales with good ROI (of your time and ad $$) is the key. You need to measure the amount of $$ and the amount of work you put into the venture to get a true measure of your returns. More on this topic later.