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“Recent research from Razorfish found that promotions and discounts were primary drivers of “friending” a brand for more than a third of social networking users and 44 percent of Twitter users. What’s more, 79 percent of women say using social networks to research products and services is important to them, while 64 percent said the […]

What could Social Media done for Buckeye CableSystem Outage?
If you are a Toledo.com customer or a Northwest Ohio area resident you probably know that our largest  ISP, Buckeye CableSystem,  had a significant outage last Tuesday afternoon that effected many of it’s customers Internet, phone systems and 911 access. The outage lasted 4 hours and experienced […]

During the last 2 weeks we have had 6 different clients in the office to discuss web sites or SEO. These meetings usually last about an hour traditionally - not anymore. We always end up talking about Facebook and how to use it as a business tool. 3 of the 6 clients hired us to […]

I had a client email me this question today:
“We are digging into how a customer can find us on the web if they don’t know us. Can you shed some quick light on what we should start thinking about?”
Here is my quick reply:
- In general you need to think about Google search as a “person”, […]

When we visit our clients we are continually consulting with them on what marketing is working and what is not. We are hearing this over and over…
“10 years ago the newspaper worked, but over the last few years our ROI has declined sharply…..”
Newspapers, Radio, and TV use to be the cement that held communities & […]

“Millions of consumers by year’s end should be able to watch free, over-the-air television on cellphones, PDAs, and other portable digital devices, as the result of initiatives that will be unveiled today by some of the nation’s largest TV station owners and electronics manufacturers.
The changes promoting on-the-go viewing are “quite significant,” says John Eck, president […]

The turn of the new year has made me pause and think about how we all can become efficient. Here are a few tips that we are using at Toledo.com for the New Year.
Consider moving your Email to Google. ?All of our new clients use Google’s web mail system for managing their emails. The benefit […]

We manage 100’s of web sites these days. Our team has the unique privilege to study web stats from many different industries over long periods of time and note trends. Here are a few of my observations from 2008:

A majority of our clients web traffic comes from search activity. Google is by far the biggest. […]

Ecommerce sales are up big time for Amazon. They shipped 6.3 million units on Dec 15th alone.
Read the story here. 
Ian Hartten
Toledo.com

It is Friday Dec 26th and I am just starting to look at numbers for the ecommerce sales figures for 2008 holiday season. They look better the we originally projected. About 10-12 days ago we were 10% under last years numbers for the companies I track closely. That was depressing. I firmly believe that an […]